https://www.e-tamga.com/index.php/pub/issue/feed 2025-06-30T09:31:42+03:00 Editor editor@e-tamga.com Open Journal Systems <p><em>TAMGA-Turkish Journal of Semiotic Studies</em> is an international academic journal that supports semiotic studies. Welcoming all semiotic traditions, the journal publishes authentic theoretical, methodological, and applied texts which bring novelty to the field in interdisciplinary and transdisciplinary approaches.</p> <p>The journal focuses on research consisting of the styles of meaning production in social, cultural, and natural sign systems, relationships between signs, and types of signs in and out of a system. The journal publishes original articles and reviews in Turkish, English, and French.</p> <p><em>TAMGA-Turkish Journal of Semiotic Studies</em> is a peer-reviewed, periodic, international Open-Access journal making publications twice a year in Spring (June) and Fall (December). The target audience includes academicians, researchers, students, and professionals, as well as related professional, academic institutions, and organizations.</p> <p>The journal also publishes Special Issues directed for specific fields.</p> <p><a title="Open Journal System Platform" href="https://pkp.sfu.ca/" target="_blank" rel="noopener"><img src="https://e-tamga.com/public/site/images/muratk/pkp-ojs-platform-workflow.png" /></a><a href="https://www.budapestopenaccessinitiative.org/read/turkish-translation/" target="_blank" rel="noopener"><img src="https://e-tamga.com/public/site/images/muratk/open-acces-200-piksel.png" /></a><a style="color: #113241;" href="https://creativecommons.org/licenses/by/4.0/deed.tr" target="_blank" rel="noopener"><img src="https://e-tamga.com/public/site/images/muratk/cc-by-250-piksel-9a985764c933409d744acb0e5c1e01c1.png" /></a></p> https://www.e-tamga.com/index.php/pub/article/view/56 2025-04-28T15:07:43+03:00 Dilyana MOLEROVA dilyanamolerova@gmail.com

<p>The marked by profound social and cultural shifts postmodern era, has necessitated a reevaluation of societal relationships with technology, nature, and global systems of production and consumption. Within this framework, the fashion industry, often associated with overconsumption and environmental degradation, has become a focal point for discussions on sustainability and environmental responsibility. This paper explores how contemporary socially engaged fashion brands integrate sustainability and innovation into their production processes and communication strategies. Grounded in theoretical perspectives such as Jean-Marie Floch’s semiotic model and Laura Oswald’s theory of brand meaning, the research examines how these brands challenge traditional consumer attitudes and redefine cultural perceptions of fashion. Through a detailed analysis, the paper highlights the personalized, postmodern approaches adopted by leading brands to reconcile environmental responsibility with consumer engagement, providing critical insights into the evolving relationship between fashion, culture, and sustainability.</p>

2025-06-30T00:00:00+03:00 Copyright (c) 2025 Dilyana MOLEROVA